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Alcopop Market Major Leading Players 2019 | New Project SWOT Analysis Industry Chain Structure with Development Trend and Gross Margin by Forecast to 2023

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Alcopop Market Major Leading Players 2019 | New Project SWOT Analysis Industry Chain Structure with Development Trend and Gross Margin by Forecast to 2023

August 28
18:18 2019
Alcopop Market Global Research Report by Product (Beer, Whiskey, Scotch-Whiskey, Rum, Vodka and others), Flavor (Strawberry, Chocolate, Marmalade, Honey, Citrus, Lemonade, Spiced, Cola and others), Distribution Channels (Store Based and Non-Store Based) and Region – Forecast to 2023

Market Insight

Alcopops are flavored alcoholic beverages with low alcohol content. Alcopop is a popular term in European region for flavored alcoholic beverages. Alcopops made from malt beverages with fruit juice flavor are in high demand across the globe. Many key manufacturers are expanding their product portfolio by introducing alcopops made from distilled alcohol and fruit juices since last few years. Generally, large alcopops are sweet in taste and served in small bottles which makes it different from the regular alcoholic beverages. Research and development in flavor and changing food habits is supporting the growth of alcopop market.

The rise of the beverages has been mainly due to the consumer demand of trying out new products. Market reports connected to the food and beverage sector amongst others recently made available by Market Research Future which concentrates on the scenarios in the sector. The industry is expected to witness high revenue volumes in the forecast period influenced by robust CAGR rates. The necessity to move beyond their core product offerings has prompted manufacturers to move into new areas of product development in the beverage sector.

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Leading Key Players

The strategic players profiled in the Alcopop Market are

  • Brown-Forman (U.S.),
  • Diageo (U.K.),
  • Miller Brewing Company (U.S.),
  • Anheuser-Busch (Belgium),
  • Bacardi (Bermuda),
  • Bass Brewery (U.K.)
  • Beam Suntory (U.S.)

The merchandise that are being provided presently vary greatly because of the rationale of the robust pace of technological discoveries. This consequence is productive for companies, so they can aim to maintain their commercial enterprise’s liquidity to take the most effective decisions in terms of strategy execution and designing. The profitable situations accessible in this market are being utilized by candidates who are trying to increase their market coverage by focused development which can encourage the expansion of this business sector. The businesses in this trade area are combining their resources to attain their vision for achieving a substantial portion of the business as early as possible. This has raised the possibilities for the approaching growth period significantly.

Industry News

Mar 2018 Coca-Cola is planning to launch its first alcoholic drink soon. The corporation is testing presently with the manufacture of a common type of alcopop of Japanese origin well-known as Chu-Hi, having distilled shochu alcohol combined with flavored carbonate water. The canned drink which is low in low alcohol will be introduced in Japan, which already has a competitive industry with numerous Chu-Hi flavored drinks ranging from yuzu to kiwi. As the company has not experimented in the low alcohol category previously they are gradually exploring opportunities outside their core capacities.

Sep 2017 Smirnoff which is a titan in the vodka market have announced a new range of low calorie drinks directed at customers trying to lead a stable lifestyle. The new drinks come in two new flavours, which are being marketed as the ideal for a post-gym tipple or as a guilt free after work treat. The two flavours are blackberry and yuzu and are popular in Korea, Japan and China.

Industry Segments

The Alcopop Market product category has been divided based on products which include Whiskey, Scotch, Whiskey, Beer, Vodka, Rum and others. The Beer based alcopop will observe higher growth rates owing to rising consumption of beer across the world. The flavor category of Alcopop product has been segmented into chocolate, honey, marmalade, strawberry, citrus, lemonade, spiced, cola and others. The citrus flavored alcopop category will continue to control the sector as it is highly popular in beer and vodka based alcopops. The basis of distribution channel divides the Alcopop product market into non-store based and store based. The non-store based distribution channel will develop at an elevated rate during the forecast period owing to increasing competition from local manufacturers.

Regional Analysis

The market is segmented into Europe, Asia Pacific and North America along with rest of the world (RoW) for Alcopop. The North American region is projected to control the industry followed by the European region. The U.S. and Canadian markets are major alcopop producers in the North American region. The U.S. market governs the sector in this region owing to growing demand of vodka and beer based alcopop.  The collective popularity of flavored alcoholic beverages from developed countries like Germany, U.K and Italy is influencing the market development in the European region. The changing lifestyle and improving economic state is backing up the market growth in the Asia Pacific region particularly in countries like China and India.

Media Contact
Company Name: Market Research Future
Contact Person: Abhishek Sawant
Email: Send Email
Phone: +1 646 845 9312
Address:Market Research Future Office No. 528, Amanora Chambers Magarpatta Road, Hadapsar
City: Pune
State: Maharashtra
Country: India